Serendipity: A Key Theme for 2012

Serendipity sure seems to be a key theme for me in 2012. First, I was on a panel at SxSWi with a few very smart folks titled “Get Lucky: Create Serendipity to Spur Innovation” – Panel organizer Rawn Shah posted a great recap post here: Serendipity and Innovation at SXSW .

This week, I’ll be having a conversation with Thor Muller about Permeable Organizations and the role of permeability in harnessing serendipity to create value. Thor just put the finishing touches on his upcoming book about serendipity with Lane Becker titled “Get Lucky: How to Put Planned Serendipity to Work for You and Your Business“.
In Tuesday’s session we will be discussing:
– How to find and develop brand evangelists
– How to uncover hidden customer needs to drive innovation
– How to meet the needs of different business stakeholders, while leaving room for serendipity
– What it means to have a successful community in a sales-driven/product-driven or customer-centric culture
– How to design effective programs that serve different community goals
I also plan to grill Thor about the book 🙂
The session is on April 3rd at 11am PDT – this is a free event, and you can register here:
How to Succeed as a Permeable Organization
I hope you can join us!

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