Online Community Business Forum: Final Agenda Set

We are just a few days away from the Online Community Business Forum in Santa Fe, and the final agenda is in place. You will find the speaker and topic lineup below. In addition to the awesome lineup of speakers, we are planning a 1/2 day of Open Space on Tuesday afternoon.

We will be posting highlights from both days on the Online Community Report.

Monday, April 14th

Opening Comments
Alan Webber – Co-founding Editor of Fast Company

Session 1 / Thinking Beyond The Community Website
Sometimes the best thing you can do is to build your community by focusing instead on the ecosystem around it. Using two interactive case studies as a framework, this session will kick off the day by challenging your perceptions about your online community, and getting you to think beyond your own sandbox.
Session Lead: Rohit Bhargava – Senior Vice President Digital Strategy & Marketing, Ogilvy

Session 2 / The Business of Community
Case studies on planning, managing and articulating value from two leading brands.
Session Lead: Rachael Makool – Senior Director, Ebay
Session Lead: Mark Williams – Manager, Support Communities, Apple

Session 3 / Community Metrics & Reporting
An overview of online community metrics models, methodologies and techniques.
Session Lead: Matthew Lees , VP – Patricia Seybold Group
Session Lead: Robert Dell’Imagine, Director of Communities – VMWare

Session 4 / Break Out Sessions –

Breakout: Influencers & Evangelists
Session Lead: Alan Crosby, Director of Global Community Relations – Sony Online Entertainment

Breakout: Community Management Best Practices
Session Lead: Scott Moore, Social Media Strategist
Session Lead: Gail Ann Williams, Director of Communities – Salon.com / The Well

Breakout: Getting Beyond Not “Getting It”
Session Lead: Shara Karasic, Community Manager – Work.com

Session 5 / Real Value from Virtual Worlds
Many organizations and finding real value in virtual worlds. Gain perspective and hear case studies from 2 experts dealing in the business of virtual worlds and virtual goods.
Session Lead: Robin Harper, VP of Marketing and Community Development – Linden Lab
Session Lead: Ravi Mehta, VP, Publishing – Viximo

Tuesday, April 15th

Session 6 / Community Value & Revenue Techniques
A leading VC, and a leading social media expert give perspectives on the dimensions of value of online communities, as well as specific examples of revenue techniques.
Session Lead: David Silver, Author, ‘Smart Start-ups’
Session Lead: Aaron Strout, VP Social Media, Mzinga

Session 7: On the Horizon – Panel Discussion
Moderator: Kellie Parker, Online Community Manager – PC World/Mac Publishing
Panelist : Mary Furlong, CEO – Furlong and Associates
Panelist : Jenna Woodul, Chief Community Officer – LiveWorld

As I mentioned before, we are also going to have a mini Unconference On Tuesday afternoon will likely have about 12 sessions.

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