Forum One friend Mark Finnern at SAP is hosting another F1 friend Sean O’Driscoll tomorrow for a conversation on Social Media and Online communities.
Social Media and Online Communities: If you could only leverage what your customers know.
We’ve been inundated with a wave of new buzz words…Web 2.0, Social Media, Communities, Social Productivity, Influencers, Marketing 2.0…This session will provide a business explanation of what Social Media is, why it matters to a business and most importantly how to operationalize it in a global business environment. We’ll explore a strategy development model for engaging with Social Media and a framework for establishing a long term approach to ROI. And finally, we’ll look at the Microsoft MVP program as a best practice and framework for tapping into the influencer/enthusiast population to drive word of mouth, brand affinity, product quality and online success.
Sean O’Driscoll is a recognized industry leader on social media and founder of CGT Consulting, an independent consultancy focused on applying social media and influencer programs to driving business strategy and long term results. CGT was founded to bridge the enthusiasm for social media and communities to real world business objectives that drive value across the innovation, sales & marketing and customer service & support functions.
Prior to founding CGT, Sean was a 15 year veteran at Microsoft Corporation. In his most recent capacity as General Manager, Community Support Services, Sean was responsible for developing social media and community-based support models and leading the worldwide MVP program. The MVP program was designed to award and recognize amazing individuals in technical communities around the globe who share a passion for technology and the spirit of community. Sean continues to support Microsoft as a strategic advisor on customer communities, Word of Mouth and Influencer program strategy.
Please register today to attend this dynamic presentation! If you’re located in Palo Alto, please show your support for the presenter and join us in the SAP Co-Innovation Lab. For those located in our satellite offices, the online meeting details are below.
Meeting number: 741 648 207
Meeting password: sapsalon
US & Canada: 866-331-0889
Participant Code: 899684